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:: Reasons for a Web site ::
1.
A Web site provides access anytime to you and examples of your work. Prospects can go straight to your Web site and get the information they need when they need it.

2.
A Web site shows that you're current and up-to-date. It is essential that you have either a Web site with your own domain name, or at the very least, an online presence where your online portfolio is posted.

3.
A website increases the value of your advertising. Adding your website address to all your advertisements & company literature is a great way to draw potential customers to your company. Providing a website gives people a way to act on your message whenever they hear about you or see an ad for your company.

4.
Going to a web site is easier than writing, visiting a store, or even making a phone call. Customers get the information at their convenience and don't have to wait for a salesperson to help them. Also, it's often more comfortable to visit a website, because there is no obligation. Visitors don't feel pressured.

5.
A website helps you stay in contact with potential customers. Frequently people who are interested in what you have to offer, but they might not be ready to buy right now. You need to stay in contact with them so that you immediately come to mind when they ARE ready. A website is a great way to facilitate this. You can use your website to collect email addresses from visitors. Then you can periodically send out promotional emails or a newsletter. Staying in contact keeps your company fresh in visitors' minds.

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:: Myth Versus Reality of the Internet :::
Myth: Building a good website is as easy as it looks.
Reality: Are you kidding me? There are glitches galore; it's time-consuming and takings technical knowledge to get it to work on more the one browser type. You can take control of your website by doing it yourself, but it can be a big black hole into which all your time goes. If you haven't been scared off yet, good. If you have the time, technical ability, and the patience, by all means, do it yourself. Otherwise, hire an expert to do it for you.

Myth: A ton of traffic to my website is going to make me wealthy.
Reality: Many of the inquiries you get don't really pay anything. Most of the people coming to the site want something for nothing - which is fine. Selling products directly to consumers just doesn't happen unless they have a strong interest in what you are selling and seeking you out to your product. Target marketing is where you can get these kinds of visitors. Getting your website address to people interested in buying from you is key to selling your items online.

Myth: Once I get my site up and list it with search engines, I will be busy.
Reality: Build it and there is a one-in-a-zillion chance they will come. There are zillions of sites now, and getting people to find you is hard. It is not easy to improve your search engine listings; you have to work at it. You still have to promote yourself and your site the old-fashioned way. Building the site is only the beginning.

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:: Are You Cross-Browser Compatible? :::
By Matt Benya - SitePro News
The question of cross browser compatibility is a common topic among Web developers. Should you or should you not make your website cross-browser accommodating? The answer is yes and especially if you are an e-business. As Ripley would say, "believe it or not" but at the time of this article slightly more than 20% of Internet users use a browser other than Internet Explorer. This information comes from W3Schools.com, which has been keeping tabs on browser usage since January 2002.
How Do You Shape Up?
Use of alternative browsers has only been going up, they are no longer a niche community made up of "techies" and anti-Microsoft advocates, they are your everyday user, your potential customers.
If you haven't done so already I would suggest that you look at your website in some of the other common browsers available. These include:
Mozilla: This is currently the top browser after IE6 and it is one of the most feature rich browsers available today. I would personally suggest looking into Firefox Mozilla's next generation browser as opposed to the entire Mozilla suite due to its end user friendliness and feature rich environment.
Opera: The Opera browser has been making its way up the competitive ladder of the browser arena since 2000 when Opera Software ASA released Opera 5. Though it is free to download and use, if you want to access some of the browser's features you are required to pay a small registration fee.
Netscape: Since Netscape provided the code base for Mozilla in 1998 when they made the source code for their flag ship product Netscape Communicator open-source there is little difference between the two browsers. Still it doesn't hurt to see how things shape up between the two, and since they are ultimately two different browsers checking them both is not a bad idea.
Additionally there are programs available that can test your site for you in different browsers and screen resolutions and return their findings. One such program is Browser Photo from NetMechanic.
What Can You Do?
Okay so lets say that our site www.ihaveanerror.com comes up with a couple of errors that cause it to render incorrectly when we look at it in some of the alternative browsers. How are we going to fix the problem? Well the first thing we want to do is stay away from any propriety html tags a certain browser type might offer. These tags will only work properly in the browser they are designed for and may cause trouble for you in others. An example of a proprietary tag would be "marquee" in Internet Explorer. This is an example of a marquee.
Another thing you should make a habit of is to validate your pages through the World Wide Web Consortium (W3C for short). Founded in 1994 the W3C has made it its obligation to guide the development of the Web and create a common basis to build upon. One of the services that the W3C offers is syntax validation. This is a useful tool when you are trying to ensure that your visitors will get roughly the same experience when they visit your site. Validation is easy, select the language your site was designed in and use their free validation tools to track down any errors that might occur. If there is an error in your source code the validation system will highlight it and provide you with possible solutions for correcting it.
Why should you conform your site to the World Wide Web Consortium's guidelines? The answer is that it is these guidelines that browser developers use as a basis to display pages on the Web. While browsers like Mozilla conform strictly to the W3C's guidelines, Internet Explorer is more relaxed. In fact Internet Explorer will render just about anything you throw at it. You can leave out the tags, tags, or forget to close a tag all together and IE will 9 times out of 10 be able to work with what you give it.
The final word, most likely not...
Remember the saying "you can't please everyone"? The same holds true in the world of Internet browsers. It would be pretty much impossible to make your site render the same way on each and every browser available. This, however, is not the goal; the goal is to make your site useable by the most common browsers thus reaching the largest audience possible. If something fails horribly under certain browsers then it is a good time to rethink your design and find another way to approach the issue. If your site is known to only work under Internet Explorer and it is your desire to leave it this way, then it is good practice to let your visitors know this in advance. They will be much more likely to switch browsers (if possible) and come back to your site, if you let them know ahead of time rather than letting them walk into an unusable page or badly formatted site. Don't forget presentation is everything.
About The Author
Matt Benya is a co-owner of Primate Studios an independent development house focusing on CGI illustration, Web design and multimedia. With 20+ years of art experience and a degree in Network administration Matt is well suited to translate your needs to the Web.


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:: Top 5 Secrets To Loading Your Web Site With Traffic Boosting Content! ::
By Ewen Chia - SitePro News
Successful webmasters and marketers agree: words rule the web!
Nothing beats fresh, keyword rich content for attracting search engine spiders, live visitors and repeat visitors. But there's just one obstacle for the newbie web publisher though...
It takes a lot of work to write all the content on your own.
Well, the good news is that you don't have to create all of this content yourself!
In fact, you can load up your web site with top notch articles, news, cartoons and a whole lot more when you simply outsource your content.
If you've ever wondered how the experts load up their web sites so quickly, then today is your lucky day...I'm about to show you their top 5 secret resources...Act on this information right away and you'll have quality content published before dinner time, guaranteed!
Secret Resource #1: RSS Feeds
RSS Feeds are currently the hot commodity on the web. RSS stands for "Really Simple Syndication" and describes a technology that allows web sites to syndicate, or distribute, their content among other sites. Maybe you're already familiar with news syndication sources like Reuters and the Associated Press? RSS parallels this concept and brings it online.
Content syndication provides an ideal solution for the cost and time conscious internet marketer. You can load your site with relevant business and marketing articles and reap significant rewards.
Syndicated articles attract the search engines to your site in two important ways. The first and most obvious fact is that more content and more keywords = better rankings, period. Second, you boost the value of your incoming and outgoing links - a very important element in the eyes of Google's page rank algorithm.
If you're totally new to RSS, then visit the following two sites to brush up on your knowledge. They will educate you a bit more on how RSS works and what you need to do to implement it on your site:
Here's a starter list of marketing related feeds available for immediate syndication:
There are plenty of other resources out there. Spend some quality time surfing your favorite marketing sites and see if they have syndication available.
If you want to exploit RSS quickly and easily and get the most benefits out of the technology without taking forever, then you'd find these extremely useful:
Secret Resource #2: Static Article Syndication Sites
One of the tried and true methods for building a name online is to write and publish your own articles. Thousands of writers submit articles each day to article syndication sites.
The trade off is simple: web site and e-zine publishers are granted permission to re-print these articles as long as they remain unchanged from the original and the writer's by-line is kept intact. The publisher wins by getting free content, and the writer wins whenever someone new sees their by-line and clicks on their URL.
Some of the top sources for finding free, re-printable articles can be found at:
Those should get you off to a good start. If you need more resources, just do a search on "reprint articles" in your favorite search engine or download a copy of the Alexa toolbar and scout out the related links that pop up for each site you visit.
And if you desire to create your own articles for traffic and profit, take a look at this amazingly good resource:
Secret Resource #3: Paying for Premium Content
You know the saying, "You get what you pay for". By far, the most comprehensive database of premium marketing and business content comes from this one source: Marketing Sherpa
Content is divided into two specialty libraries: the Case Studies Library and the Practical Marketing Knowledge Library. The Case Studies Library profiles both large and mid-sized businesses and dives into marketing experiments on such topics as email marketing, business-to-business marketing, branding, subscriber base conversion and a whole lot more.
The Practical Marketing Knowledge library features over 250 articles and interviews with experts sharing step-by-step marketing plans.
If you would like to license Marketing Sherpa content for re-distribution, you'll need to contact OSKAR Consulting courtesy of Elizabeth Karolczak. She can be reached via email at info@oskar.com, or via telephone at 1.650.625.1780. If she's unavailable, simply ask to speak with an Electronic Licensing Representative.
Secret Resource #4: Hire a Ghost Writer
When you hire a ghostwriter, or freelancer, you can have custom content created for your site. Your writer will pump out articles on any topic you specify and you get to put your name on the finished product!
The best way to hire a writer is to bid for his or her services. This allows you to negotiate the best deal for your budget if expense is an issue.
Here's where to find and hire ghostwriters:
To discover the real secrets to getting tons of ghostwriters begging you to take their content, go to:
Secret Resource #5: Your Own Web Visitors and Ezine Subscribers
What better way to generate content and develop a sense of community among your visitors than having them contribute to your site or ezine?
One shining example of this tactic in action comes from my friend, Willie Crawford, owner of Chitterlings.com. The site focuses on southern cooking recipes, but this tactic should work for internet marketing based sites as well.
Each week, Willie's ezine subscribers submit dozens of recipes. He takes the best of the best and highlights them in each issue of the newsletter. You could do the same by soliciting your subscribers for articles, tips, product recommendations or even case studies on their own marketing efforts.
You simply edit the content for style, grammar and length, then toss a few of your own comments to add some flow to the presentation. This takes a minimal amount of effort and you produce a great publication that people want to read because they get to see themselves in print.
These 5 secret sources represent just the tip of the iceberg.
Content is plentiful if you know where to look. The best part is that it takes about half the time and effort to track down quality sources as it does to produce the content all on your own, meaning...
...Be a smart marketer and outsource!
About The Author
Ewen Chia has been marketing online since 1997 and is the owner of 'Instant Marketing Secrets Inc.' For a limited time, discover how you can access $6,997+ worth of million dollar marketing secrets, interviews and audio recordings free at: InstantMarketingSecrets.com


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